The Disciplined Observer

Human Capital & Leadership

An organization that embraces and spurs constant change driven by purpose, mastery and autonomy

Digital Sales

A digital business model that can deliver value towards an omnichannel strategy and a phygital approach

Customer Experience

A loyal customer base satisfied about the touchpoints across the entire Customer Journey

Strategy Advisory

A strong Value Proposition and an innovative offering delivered through a valuable and recognized brand.

Il Messy Middle: come Google vede il brand e l’interazione con i consumatori

Cercando un nuovo auricolare per il telefono, mi venne in mente la discussione che ebbi nel 2006 con il professore…